Chargefield creative director John Godfrey speaks to Film Independent about effective indie film poster design. Just as a reader may judge a book by its cover, even more so do moviegoers judge films by their posters. It’s easy to understand why, especially in today’s age. With the onslaught of streaming services available to everyone instantly, options are limitless and decisions difficult. Compounding the problem, many of the films available to casual streaming viewers don’t have huge marketing campaigns—meaning that when someone sees a film pop up on Netflix, Hulu, or whatever other service they may be using, it’s often the first time they’ve heard of it. To continue reading, check out the full article on Film Independent.