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Chargefield Creative Director John Godfrey Moderates Design Thinkers Design & Film Panel

By November 11, 2021January 13th, 2022Interview

Chargefield Creative Director John Godfrey will be moderating the Design & Film panel at Design Thinkers 2021, taking place at 1:00 PM EST on November 18. DesignThinkers is Canada’s largest annual conference for visual communicators, bringing together visionaries from a range of disciplines to explore creativity, the design process and the future of design. Join John as he speaks with Beth Li, Erin Sarofsky and Mark Coleran, exploring the behind-the-scenes world of graphic design for film.

Beth Li: The Ins & Outs of Logo + Title design for Film
Tune in as Beth walks you through her process for designing logos for film. She’ll also provide a detailed breakdown of how the Ghostbusters: Answer the Call title sequence was created.

Erin Sarofsky: The Design Systems in your Favourite Films
When you think of great design in films you typically think of your favorite main title sequence. That however, is often just the beginning of how design can influence the tone and vision of a film. Using our recent work on James Gunn’s, The Suicide Squad and the Russo brothers, Cherry, Erin shows how design systems can become a key element for a film.

Mark Coleran: This Is Not An Interface / One of These Things Is Not Like The Other
Interfaces in film and television have long been a source of fascination and inspiration to designers working in motion, interface, product design, as well as business people looking to bring fresh ideas to their product. However these interfaces, as cool as they look, are oftentimes not what they seem, at a glance. The wrong lessons are often taken away from what might look like fresh and progressive design but is serving a radically different purpose than usability.