With roots in Jordan, and being amazed by his visit to the ruins of the ancient city of Petra, producer Yousef Abu-taleb wanted a logo and animated sequence that reflected that same sense of old world wonder. Inspiration for the design of the logo was drawn from steamer trunk stickers and turn of the century ads for exotic destinations. The logo sequence flies through a digital rendering of the treasury at Petra, allowing the viewer to experience the same sense of wonderment as Yousef.