The Studio
In a world where everyone has access to Canva and the amount of AI images have already surpassed the amount of photographs created in the first 150 years of photography, there’s more images in the world than ever. And they’re all calling for your attention. The safest routes for key art creative are well-trodden, creating an output that can look very similar. Our goal is simply to create the image that can cut through the noise for the extra few milliseconds required to get someone to interact with the film. Our goal is to stop the scroll.
In good company
We collaborate with studios, distributors, streamers and independent filmmakers worldwide. We also cater to music and brands that are looking for a cinematic edge.
Creating key art durable enough to withstand a variety of sizes and environments is what we do best. We've designed key art or titles for films streaming on dozens of services, including:
Also on Starz · AMC+ · ALLBLK · The CW · Acorn TV · Tubi · Pluto TV · The Roku Channel · Plex · fuboTV · Philo · Kanopy · Hoopla · Fandor · OVID · MagellanTV · Cineverse · Vimeo · CBC Gem · Global TV · StackTV · Hollywood Suite · Knowledge Network · NFB
Streaming availability via JustWatch
One image, one chance…
One point eight seconds.
The 1.8-second window
Viewers spend 1.8 seconds considering a thumbnail, according to Netflix. That 1.8 seconds will be the difference between the viewer engaging with the film, or continuing the endless scroll. And that's an audience actively looking for something to watch at that very moment. Trying to call their attention while simply scrolling socials or walking down the street? The art has to speak even louder.
Familiar is forgettable
The poster must convey just enough information about a genre and premise while also piquing interest in that condensed time span. How do you get someone to stop? There’s no one-size fits all way of doing it, since no two movies are the same. Which means if you lean into often-used poster tropes and genre conventions, audiences will feel they already saw that movie last week. Or worse, make the film feel like a generic knock-off.
Attract the right audience
The poster must convey just enough information about a genre and premise while also piquing interest in that condensed time span. How do you get someone to stop? There’s no one-size fits all way of doing it, since no two movies are the same. Which means if you lean into often-used poster tropes and genre conventions, audiences will feel they already saw that movie last week. Or worse, make the film feel like a generic knock-off.
Work that gets noticed
Award-winning key art
Our work have been recognized by the industry’s biggest key art and design awards - SXSW, the Clios, Graphis, the Golden Trailer Awards and more.
From Festivals to VOD
From official selections at the world's most popular film festivals to studio release campaigns, the work holds up from a lobby wall to a phone screen and everywhere in between.
John Godfrey
For years before I was allowed to watch movies, I noticed movie posters as a kid, every time we went out I was specifically looking for them. Because movie posters weren’t like other advertising; movies weren't tangible products being sold - they were an experience. They acted as a travel ad to another dimension, where the fantastic things you saw on paper happen.
At first I thought these posters were advertising documentaries, that these people lived those lives. When I finally started watching movies, it clicked that it was all pretend, but it didn't matter; I loved movies all the same, and they still provided the escape into another world that was advertised.
It was unknowingly my first introduction to graphic design, forever noticing images and typography after. I completed college for design and worked as a designer in generalist roles for a few years before concentrating on the one thing that sparked my love for design to begin with: movie posters. I’ve been forever enamoured by them and feel privileged to be able to create these glimpses into another world.