The Mississauga Symphony Orchestra was founded in 1972 as the Mississauga Symphonic Association, an amateur community ensemble. Comprised of a combination of amateur musicians and professional section leaders, the MSO has earned the reputation as the best hybrid orchestra in Canada. The MSO was looking to reinvigorate their brand, still appealing to their existing patrons while also presenting a fresh image that appealed to young adults as well. Chargefield was brought on to visually re-brand the Mississauga Symphony Orchestra from the ground up, starting with a new logo and branding package, as well as all-new print materials and website to keep visual branding consistency strong across all mediums.
Coldharbour Recordings is a Miami-based electronic dance music label founded and owned by trance DJ and producer Markus Schulz in 2005. The label was formerly a sublabel of Armada Music until Schulz took the label independent in 2013. To mark the occassion, Chargefield was brought in to refresh the logo. After the successful rebrand, Chargefield has since created visual branding for artists on the label, sub brands of the label, as well as print design and motion graphics.
Designed for Subtext. O’Doughs is a bakery with a simple philosophy: to produce gluten-free products that didn’t taste gluten-free. Their target market was largely baby boomers, and other individuals with celiac disease or gluten allergies who were accustomed to gluten-free products being bland and dry; so the image of O’Doughs needed to be seen as a step in a new direction.
Master Key is a company unique in that it both executes VFX for popular television shows such as Scandal, How To Get Away With Murder, Justified, Suits and Covert Affairs, as well as shoots scenes for them in international locations. Chargefield was brought on to rebrand the studio and design a website that quickly routes clients to either the visual effects or production sides of the business.
Mash Paddle Brewing Co. is a brand new craft beer brewery, located just 30 minutes west of Hamilton in Brantford, Ontario. Started in a small kitchen and driven by a passion for fresh local beer using only the best local ingredients and no additives, Mash Paddle is now a full fledged brewery producing some of the best craft beer in Ontario. Chargefield helped facilitate Mash Paddle’s launch by designing packaging for the brewery as well as the website and items such as posters, table tents, tap handles and coasters to help promote Mash Paddle’s presence in local pubs.
The Hamilton Farmers' Market was established in 1837 and is overseen by the City of Hamilton. Open year round with 60 vendors, the market allows visitors to choose from local, national and international foods including produce, meat, fish, poultry, eggs, deli, baked goods, flowers, specialty foods and artisans. Chargefield was engaged to create the first website for the market in its 178 year history, highlighting the vendors, history and offerings of the institution.
Evan Bane has a unique message of getting all the trappings flaunted in gangster rap, but through academic knowledge instead of crime. Chargefield was brought on to distill this unique message graphically in terms of branding and graphic design as well as create visual effects for Evan Bane's premiere single, Pocket Change.
We've added a new project to the website for Mash Paddle Brewing Co., a brand new craft beer brewery, located just 30 minutes west of Hamilton in Brantford, Ontario. Started in a small kitchen and driven by a passion for fresh local beer using only the best local ingredients and no additives, Mash Paddle is now a full fledged brewery producing some of the best craft beer in Ontario. Chargefield helped facilitate Mash Paddle’s launch by designing packaging for the brewery as well as the website and items such as posters, table tents, tap handles and coasters to help promote Mash Paddle’s presence in local pubs.
While your logo is not your brand, it is the visual representation of your brand) and a very important aspect of your brand identity. In one graphic it aims to encapsulate your brand's position in the market place, value, trust, uniqueness, quality and more in the milliseconds it takes viewers to make a judgement. As such, designing your logo is one of the most important parts of the design process when establishing a new company - or rebranding one. As such, we thought we would share what goes into every logo design Chargefield completes, read on for the breakdown.
Congrats to Aguada Football Club for their solitary 1-0 win over defending champions Margao Simba on Sunday Oct. 4th 2015 at the Lamport Stadium at 1:30 PM at the Goan Soccer League 20th Anniversary Championship Game. Watch for the match on your Rogers TV local channel soon!
We recently rebranded Markus Schulz's electronic dance music label, Coldharbour Recordings. Named after Coldharbour Lane, a road in South London where Schulz's first studio was located, the logo is a nod to British street signage. You can see the new logo on the artwork for current single releases hitting stores now, using an album artwork template Chargefield also designed. See the full post for album art!