The packaging of all Mash Paddle beers were designed to reflect the brewery’s focus on quality and time-tested craft brewing methods. As such, we sourced Victorian illustrations to act as a backdrop to elegant typography-based labels. The design of the seasonal bottle was custom illustrated and featured blank areas for the name and alc./vol. to be written in as new seasonal brews are released. The style established with the bottles was then carried over to coasters, table tents, tap handles and advertising for which Chargefield also wrote the copy.