We've completed the poster design and motion graphics for the SundanceNow Doc Club short film Who Will Survive America by Sheldon Candis. A short form documentary, the film tackles the gun control topic and just how easy it is to acquire a gun in America. Our poster reflected this by placing a gun in a purchasing scenario as commonplace as fresh meat or produce at the grocery store. Supporting imagery leading up to the release was created and posted on social media, featuring various locations from the film blended with weapons that could be present.
If you're at the Sundance Film Festival this year, check out out the preview at 10:30am on the 23rd at the SundanceTV House Coffee Bar!
An animated gif was also created for use on social media featuring an upside down U.S. flag, which is an official signal of dire distress in instances of extreme danger to life or property. In this concept it's combined with gun-themed neon signage, representing the high volume of commercial sales and ease of acquisition of guns in the United States.