Designing Your Brand Identity With Chargefield

While your logo is not your brand, it is the visual representation of your brand, and a very important aspect of your brand identity. In one graphic it aims to encapsulate your brand's position in the market place, value, trust, uniqueness, quality and more in the milliseconds it takes viewers to make a judgement. As such, designing your logo is one of the most important parts of the design process when establishing a new company - or rebranding one. Chargefield specializes in logo design, and we thought we would share what goes into every logo design we create. If you just want to see some of our past logos, scroll down!

The logo design progress begins with client discovery – learning about the company and its culture, finding out what makes the company unique, and learning how best to create a logo that would suit the company and its unique needs.

The next step is to analyze the competition – who else is in the marketplace? The logo for your company must be distinct to you and must not create any brand confusion with existing companies in the marketplace.

How your company’s logo will be used greatly influences how it will be designed. For instance, if it’s to be used online-only, the shape of the logo should most likely be wide to fit into a menu bar. If the design is for an app, special consideration must be made for including a symbol in the logo, that would be used for the square-shaped app icon.

With the company’s culture, competition, and logo usage in mind, the creation of logo concepts begin. From here the company is presented with custom logo designs and gives input on how they’d like to see the logo modified - or simply select a design if they require no changes.

After the company receives their final logo design, the next step is usually to develop collateral, which is all the business stationery that the logo is applied to, or any other item the logo may appear. This is to create one unified brand message, to keep the company’s brand messaging strong and consistent across all mediums.

Are you ready to start your logo design process? Contact us and we can begin crafting a logo that is uniquely yours, and see below for just a small sampling of the logos we've designed in the past.