Project

Hamilton Farmers' Market

The Hamilton Farmers' Market was established in 1837 and is overseen by the City of Hamilton. Open year round with 60 vendors, the market allows visitors to choose from local, national and international foods including produce, meat, fish, poultry, eggs, deli, baked goods, flowers, specialty foods and artisans. Chargefield was engaged to create the first website for the market in its 178 year history, highlighting the vendors, history and offerings of the institution.

Web Design Header Image
Web Design

From every page it is instantly noticeable if the market is open or when it opens next, making it simple to plan your next trip, or to see if it's worth heading over on a whim. Many key vendor offerings are listed on individual vendor pages allowing users to search the website to plan where to buy items they're looking for. Images and other key information such as contacts, market location and payment options are included on all individual vendor pages as well. The entire look and feel of the site is based on the natural textures found in the market on items such as kraft paper, burlap, and the untreated wood of apple crates.
Launch Site

Web Design Description Image
Branding Header Image
Branding

The Hamilton Farmers' Market already had an existing logo which was used on the website, but Chargefield introduced branding elements highlighting each of the market's categories for use within the market, maps and other materials. Incorporating the typography style of the existing logo, Victorian era illustrations were introduced for each category in keeping with the spirit of the farmers' market inception, while including brush style typography to denote each category, a nod to hand written signage seen in many vendor stalls.

Branding Description Image